A new EU ban on destroying unsold clothing, accessories and footwear took effect on 19 July. It initially applies to large companies, while medium-sized businesses will follow in 2030. Small and micro-enterprises are exempt. The principle is straightforward: new and usable products should remain in use rather than be incinerated, landfilled or otherwise destroyed. Companies are expected to prioritise measures such as discounted sales, alternative markets, donations, repair an