Shein faces EU Parliament and Commission scrutiny

Shein’s leadership is set to appear before the European Parliament and has recently held meetings with the European Commission after heightened regulatory pressure across the bloc. The developments come shortly after France considered temporary restrictions on the platform’s operations, triggering concern among lawmakers over transparency, product safety and compliance with EU rules.

Several members of the European Parliament have called for stronger enforcement rather than continued dialogue, signaling growing political impatience with ultra-fast fashion platforms. The hearings are expected to focus on consumer protection, environmental impacts and the application of existing EU regulations on online marketplaces.

The move reflects an intensifying focus in Brussels on how global digital platforms selling large volumes of low-cost textiles align with European standards on product information, sustainability and fair competition. The outcomes could influence how authorities across member states oversee fast fashion business models in the coming years.