Guiding consumers to the most sustainable choices

Starting in October, France will introduce a new system requiring clothing retailers to display the environmental cost of garments. This initiative, launched by several government ministers, aims to guide consumers toward more sustainable choices and encourage brands to adopt eco-friendly practices. 

The environmental cost label will provide a clear, standardised score that reflects the full lifecycle of a garment. The label covers carbon emissions, water use, pesticide application, fossil fuel consumption, and microfiber pollution. The methodology is based on the EU’s Product Environmental Footprint (PEF), expanded with French-specific criteria like clothing durability and the export of second-hand textiles outside Europe. 

Participation will be voluntary for brands, but those who join must declare their data through a dedicated government portal. Major fashion chains and smaller eco-conscious labels are already preparing for large-scale rollout. 

Source: French Ministry of Economy