EU Commission urge Shein to respect consumer protection laws

The European Commission, alongside consumer protection authorities from Belgium, France, Ireland, and the Netherlands, has notified Shein of multiple infringements of EU consumer law.

The coordinated action by the Consumer Protection Cooperation (CPC) Network targets practices such as fake discounts, pressure selling, misleading information, deceptive product labels, false sustainability claims, and hidden contact details.

The CPC Network has also requested further information from Shein to assess its compliance with obligations regarding product rankings, reviews, and ratings. These enforcement actions supplement an ongoing Digital Services Act (DSA) inquiry by the Commission into the platform.

If Shein fails to address these concerns within a month, national authorities may impose enforcement measures, including fines, to ensure compliance.